Portfolio — Selected Work · 2026
Luke Haward
Content, marketing & communications lead — AI, blockchain & emerging tech.
Marked on every sample:
Pre-AI baseline written before AI tools existed —
AI-assisted · human-owned AI in the workflow; my research, structure and final word.
Every sample links to a live or archived source.
Earned media & third-party coverage
Coverage on outlets I don't control. Every placement links to the article.
TEA Turbo — “Turning Prompts to DeFi Transactions”
“GriffinAI Launches in Switzerland, Setting New Standards…”
“Qredo Unveils Its New Self-Custody Wallet Platform”
AI & technical explainers
Griffin AI, 2024–25. Protocols, testing, model evaluation — written for engineers. All live on blog.griffinai.io.
Flagship document
GriffinAI White Paper — On-Chain Network for AI Agents
The GAIN token and network architecture, written for engineers and investors alike.
Short on time? Start with the token-economy section.
Short on time? Start with the token-economy section.
More product education: How to Build AI Agents (Apr 2025) · What Can I Build with the Agent Builder? (May 2025) · Build Crypto Agents with Real Data (Jun 2025) — all live
Launches & go-to-market
Griffin AI, 2024–25 — 50+ launch and announcement pieces. Three samples; the rest are on the blog.
GriffinAI Launches in Switzerland
Outcome: picked up by Yahoo Finance and cryptonews.com — see Earned media.
Also from this run: Griffin Platform Goes Live (2024) · Launch on Arbitrum (Apr 2025) · AI Playground at TOKEN2049 (2024) · Token Audit — Hacken (Dec 2024) — all live
Editorial leadership — Qredo
Content lead through the New Qredo rebrand, 2022–23 — site rewrite, blog, product comms. Organic traffic +100% during my time there. All of it predates AI writing tools.
Pre-AI baseline
Qredo.com — full site content rewrite
A full rewrite of all text content for Qredo.com, working with the webmaster and design team — including the site copy shown here.
Pre-AI baseline
Qredo's commitment to open source
“There are many benefits which come from building open source, decentralized solutions, both for Qredo as a company and for our investors and users. … At Qredo, we are committed to a pathway of creating an open, decentralized infrastructure to serve and secure the wider world of blockchain…”
Pre-AI baseline
How can getting crosschain be made secure?
“Chainalysis refers to cross-chain bridges as an ‘unresolved technical challenge’. … Crosschain bridges often store temptingly large quantities of digital assets in their smart contracts, thus attracting hacking attempts.”
Pre-AI baseline
New Qredo — rebrand & product v2
“The enhanced governance and permission features include a second layer of governance and control, disaster recovery, and the ability to separate Workspaces, Accounts, Vaults, and Wallets.”
Pre-AI baseline
QSign Paymaster, with Circle's CCTP
“Built in conjunction with Etherspot's Account Abstraction SDK, QSign Paymaster makes use of Circle's Cross-Chain Transfer Protocol (CCTP). … Users will finally be able to pay gas fees for multiple chains using only USDC, fulfilling a widely held dream of Web3 CFOs…”
Smart Valor — editorial & executive comms
Swiss digital-asset exchange, 2024–25: editorial and executive comms.
Davos 2025 — Most Influential Awards
Also from this period: a CEO keynote speech (Seoul, 2024) — credit on request.
Section 05 · continued
Learning & assessment content
Admissions-test reasoning papers and published puzzle design.
Pre-AI baseline
Medify — critical-reasoning papers
Critical-reasoning papers for UCAT preparation.
Pre-AI baseline
Gradmed — critical-reasoning papers
“Which of the following is most clearly implied in the passage above? … Which of the following statements, if true, would provide the most significant rationale for the contrast outlined in the passage?”
Pre-AI baseline
Brain Games — Publications International
Author of numerous unique puzzle designs printed in the Brain Games book series.
More available: assessment samples and further Smart Valor work on request.
Heritage — the pre-AI baseline
Bylines from before AI. Writing about crypto since 2017; print and web before that.
Pre-AI baseline
CDC Gaming Reports — daily news journalism & commentary, 2017
“With bitcoin spiking at the end of November at above $10,000 per coin, the first time it has reached that level, the cryptocurrency world has never looked so bubbly. … The truth is that nobody yet knows how bitcoin is going to play out, and there's even greater uncertainty surrounding the numerous initial coin offers (ICOs) and cryptocurrencies now entering the scene.”
Pre-AI baseline
The Tottenham Report — columnist
“Entering a space where you could view 100 times more stock than is possible to have on hand — and try it on without moving — might be a major boost to clothes retailers…”
Pre-AI baseline
Sheesha Finance — newsletters
“The crypto landscape lies buried under a crystal layer of cold. The natives are still around though, moving purposefully, and dressed for the weather. … But has the bottom come in, and are there signs of new growth hidden under the snow?”
Pre-AI baseline
Freelance writing & editing — print and online
“Alongside these effects, exercise has recently been discovered to have a raft of other benefits for the human brain. … Brain volume is actually directly improved by exercising, and some preliminary research also suggests that it alters the very neuronal structure of our brains…”
In closing
“I believe that emergent technology, particularly blockchain and machine learning, can give us unique advantage in solving the persistent and urgent challenges humanity faces. … Disruption is needed, but it has to be disruption with heart. I'm here to be part of that.”
Luke Haward
luke.haward@gmail.com · linkedin.com/in/lukehaward · Download as PDF (dark version)
Set in Newsreader & Archivo. Samples marked pre-AI baseline predate generative tools; AI-assisted work is disclosed per piece. Links verified July 2026.